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Our Business philosophy


Our DNA fundamentally describes who we are. It is the heart and soul of our business that drives our operating philosophies, principles and decision-making. It is what makes us unique, differentiates us from our competitors and makes our business virtually impossible to replicate.

We have a universal, clear understanding of our DNA. We survive, endure and prosper through rigorously applying our Business Philosophy.

Our leaders play an essential role in ensuring that we remain true to our DNA. We believe in and actively practise our core beliefs.

We understand that success in fashion retail is ‘a marathon and not a sprint’, and that over time and with consistent and ongoing application of our Philosophy, the business will continue its success.

We create the platform and environment for teams and individuals to deliver our Purpose and live our Values so that we are able to deliver on our stakeholders’ expectations.

We practise constructive leadership, which is a blend of an unusual capacity for realistic optimism, an ability to find solutions and opportunities in adversity, and an ability to communicate and implement a vision to the business.

By knowing and understanding the uniqueness of who we are, it becomes easier to internalise and gain a true understanding of our Business Philosophy.

Our Business Philosophy

Our Business Philosophy is core to the success of the business. It ensures that the business remains aligned with its strategic direction and is integral to creating value for stakeholders in the short, medium and long term.

Our Business Philosophy comprises three synergistic elements:

Youthful fashionable South Africans want to look attractive and feel successful and confident. Truworths entices them into exciting and visually appealing retail emporiums, which are staffed by passionate and knowledgeable team members and which offer wide ranges of curated and tasteful fashion of superb quality and intrinsic value. The ranges of unique aspirational fashionable brands are an innovative and adventurous blend of colour, fabric and fashion styling.

Office aims to be the world authority on fashionable footwear by offering a broad curated range of the latest ‘in-demand’ styles in an environment that our teams all contribute to making an out-of-this-world experience for our customers.


‘Truworths helps me look attractive and feel successful and confident. Shopping at Truworths is exciting because it offers wide ranges of curated and tasteful fashion of superb quality and intrinsic value in retail emporiums that are visually appealing and are staffed by passionate and knowledgeable staff.’


‘I love shopping at Office because I trust that they will help me look fashionable and be well informed on international fashion footwear trends. Office creates a world-class experience and is staffed by fashion footwear experts.’


‘I am totally committed because my team members and I are encouraged to contribute innovatively, and celebrate and reward excellence in contribution.’


‘We are long-term investors in Truworths International because we trust in management’s capacity to execute innovative strategies which deliver significant value over time.’