INTEGRATED
REPORT
’22

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Office logo

LEADING BRAND PORTFOLIO

OFFICE AND OFFSPRING: ICONIC LONDON BRANDS

FROM THE FASHION CAPITAL OF LONDON, OFFICE AND OFFSPRING ARE IDEALLY PLACED TO COLLABORATE WITH THE LEADING INTERNATIONAL FOOTWEAR BRAND PARTNERS TO DELIVER THE MOST RELEVANT AND FASHIONABLE MERCHANDISE IN THE MARKETPLACE.

THE OFFICE BRAND ACCOUNTED FOR
79% of sales
(2021: 78%) with the contribution from
Offspring at 21% (2021:22%)

Office is an omni-channel retailer of fashion-forward footwear with a unique offering of own-branded fashion shoes and branded ‘in-demand’ footwear and sneakers. Office focuses on the fashion-savvy London girl, bringing her the latest curated assortment of shoe and sneaker styles from world-renowned and own brands. Office is valued as a strategic partner by the major brands due to its unique positioning as

“The London-centric, omni-channel hub for the fashion-conscious woman and all her footwear needs”

THE OFFICE CUSTOMER IS TYPICALLY INSPIRED BY INSTAGRAM AND SEES OFFICE AS A LEADER IN STYLE. BEING ON-TREND IS ESSENTIAL AND SHE WANTS A TRUE OMNI-CHANNEL SHOPPING EXPERIENCE, VISITING OFFICE ACROSS CHANNELS FREQUENTLY.

Offspring is a ‘sneaker boutique’ offering high-end fashion footwear and has been at the forefront of collaboration with an extensive collection of special projects with global brands including Nike, Adidas, Converse and Jordan. Offspring is one of the most engaged sneaker retailers in the world and the ‘Offspring community’ on Instagram is unique and drives customer engagement and associated support through the brand’s positioning as

“One of the most authentic and connected sneaker communities globally”

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INTEGRATED
REPORT
’22